Meet Our People
Get to Know Us
Our team consists of professionals with expertise and experience in policy research and analysis, advocacy, and campaigning. They’re supported by the experts on our public council, who generously donate their vast skills, knowledge, and experience to enhance our impact.
Staff
Roi Maor
Deputy CEO & Policy Director
Prior to 121, Roi worked for more than a decade in different social change organizations in Israel, including serving as the Deputy Director of Merchavim – the Institute for the Advancement of Shared Citizenship in Israel. Roi is a current board member and consultant to diverse organizations in the fields of human rights, media, shared society and education. He holds an MA in History.
Tali Nir
Executive Director
Tali is a social entrepreneur, lawyer,and journalist. She previously served as Deputy Director of the Association for Civil Rights in Israel (ACRI), Israel’s foremost human rights organization, where she led many successful campaigns in the field of social and economic rights. Tali previously served as a Legal Assistant at the State Attorney’s Office, and as a legal reporter, editor and presenter on Israel’s primetime Channel 2 News and Galei Tzahal radio. She holds an LLB from the Hebrew University of Jerusalem, and a European Masters in Law and Economics and a Masters in International Public Law, with honors, from the University of Amsterdam.
Yekutiel Meshi
Advocacy & Government Relations Director
Former advisor to the Deputy Ministers of the Ministry of Labor and Welfare, Ministry of Interior and Development of the Negev and Galil. Yekutiel served as the head of a college for psychotherapy at the Magid Institute of the Hebrew University of Jerusalem, aimed at the Ultra-Orthodox sector, and worked for 25 years as a journalist in the fields of economics, social welfare, and handling public inquiries at Galat”z (Galei Tzahal), Channel 1 and the radio station "Kol Barama". Yekutiel holds a Bachelor's degree in Education.
Liat Eilam
Partnerships & Activities VP
Liat is a social activist with more than two decades’ experience in informal education. Over the years, she has established and directed numerous informal educational frameworks for youth alongside other social initiatives. Prior to joining 121, Liat managed the youth municipal center of Herzliya, and directed youth and volunteer programs at the Kfar Saba municipality. She holds a BA in Criminology and a Teaching Certificate in Special Education.
Zohara Pur
Resource Development Manager
Business and Strategic Adviser. Served as a strategic advisor to the ambassador at the Permanent Mission of Israel to the UN, and as a business development advisor at Deloitte. Holds a bachelor's degree in business administration and political science and is currently pursuing a master's degree in business administration.
Inbal Cohen-Tuval
VP of Strategic Development
Social entrepreneur specializing in health and education, with extensive experience working with diverse and special populations. Passionate about social justice and policy change. Previously served as Deputy CEO of a non-profit organization empowering disadvantaged communities through music. Most recently, served as CEO of the Israeli Skin Cancer Association, where she initiated and promoted a national skin cancer prevention program in collaboration with the Ministry of Health.
Boaz Ahad Ha'am
Advocacy & Government Relations
A social thinker and activist who founded and led an organization dedicated to advancing policy, legislation, and research in deafness and sign language. He has served in various roles across the private and public sectors. A mediator and arbitrator, accessibility coordinator, certified teacher, and a Ph.D. candidate in Political Thought at the University of Haifa.
Shira Lorentz Reiner
Advocacy & Government Relations
As a social activist, Shira previously ran an organization that supported girls serving as lone National Service recruits, and has also served as a parliamentary advisor to two Members of Knesset. Shira holds a Bachelor's degree in Education, in addition to a teaching certificate and a Master's degree in Business Administration.
Ruth Stern-Katry
Policy Researcher
A researcher in applied social research. A social activist in the fields of education, gender, LGBTQ+, and people with disabilities. Initiated and advanced several local social initiatives in these areas. Previously worked as an architect in planning and consulting in the areas of physical accessibility (buildings, infrastructure and environment) and service accessibility for people with disabilities for large projects and bodies such as health institutions, education and local authorities, public building projects, commercial buildings, and infrastructure and transportation projects. In addition, she lectured on accessibility in professional training courses. Holds a Bachelor's degree in Science, an additional Bachelor's degree in Architecture and a teaching certificate, and a Master's degree in Public Policy.
Keren Arkin
Policy Researcher
A master's student in public policy at Tel Aviv University, holding a bachelor's degree in psychology and gender studies. Head of the Social Involvement Department in the Tel Aviv University Students Association. Volunteering at "Lo Omdot Me’negged," an organization assisting prostitution survivors.
Ami Grunberg
Head of Elderly Affairs
A highly experienced professional in marketing management, training, and sales, with a rich background in various roles within leading companies and academia. Previously, he served as the National Marketing, Training, and Sales Manager at Electra Trade, managing wholesale and retail operations with an annual turnover of hundreds of millions of shekels. Additionally, he developed and delivered educational programs, courses, and workshops at Bar-Ilan University and in the business sector, specializing in soft skills such as executive development, leadership, and emotional and social intelligence. He also served as an instructor, coach, mentor, and team leader at Ben Gurion Airport, and is certified as a business and organizational coach by Bar-Ilan University's School of Education. He holds a Master’s certificate in Neuro-Linguistic Programming (NLP) using Richard Bandler's method from the University of California. He volunteered at the Tzahala organization, mentoring at-risk youth. In recent years, he has been active in advocating for the rights of senior citizens. He identifies with the fight for social justice and is determined to combat societal injustices.
Reoute Diamant
Policy Researcher
A researcher and expert in managing in-depth research projects and evaluating social and educational programs. She has extensive experience providing research consultancy to organizations, local authorities, and nonprofit organizations, with a particular focus on education, social issues, and early childhood. Her expertise includes developing research tools, conducting both quantitative and qualitative data analysis, and producing comprehensive research reports aimed at improving social programs and informing social policy, with an emphasis on diverse populations. She holds a PhD in Political Science from Bar-Ilan University, as well as professional training as a Data Analyst Expert specializing in SQL, Python, and Power BI.
Matan Shamay
Community Activism Manager
An entrepreneur and social activist in the fields of youth and students experienced in guiding diverse social projects. Has held management positions in non-profit organizations. Gained experience working alongside a city council member and later with a Member of Parliament, driven by a vision to lead significant processes on municipal and national levels. Possesses expertise in working with the elderly, particularly addressing the challenges of urban renewal. Led initiatives to promote a unique community for divorced fathers, building supportive social infrastructures and recruiting volunteers and activists to establish a community support network. Holds a bachelor's degree in Community Social Work.
Rivka Dwight
Partnerships Coordinator
Holds a B.A. in Behavioral Sciences and an M.A. in Migration and Social Integration. Brings experience in community work and leading programs for at-risk youth and young adults. In her various roles, she has forged connections and partnerships with law enforcement agencies, educational systems, non-profits, organizations, and employers.
Snir Shefer
Digital Director
Snir is an expert in website development and digital marketing. He has built e-commerce websites and run effective social media campaigns for businesses and social organizations throughout Israel. He holds a BA in Business Administration, with a specialization in Marketing.
Noam Hugi
Spokesperson
Has six years of experience in journalism. Worked for two years as an investigator at Channel 13 News. Subsequently, served as a researcher for two seasons in the investigative program "Citizen Goeta" on Channel 11. Worked as a communications consultant at "Kamhazi" PR firm in the capital market department.
Tamar Rosenthal
Administration & Human Resources Coordinator
A sociology and social work student at Tel Aviv University. Has a background in working with teenagers. Formerly a tribe coordinator in the Scouts Movement.
Tamar Shubaev
Digital coordinator
A dual-major undergraduate student in Political Science and Sociology, specializing in Communication and Media at the Tel Aviv-Yaffo Academic College. Intern at the Knesset Channel with a background in the IDF Spokesperson's Unit. Over the past two years, volunteered at the "Kivunim" Youth Center in Ashdod, where she initiated activities for the city's young population.
Meital Shoshan
Graphic designer and Illustrator
Owner of SoBetty Studio in Tel Aviv since 2009, focusing on design and illustration for nonprofit organizations, environmental projects and corporate clients.
Public Council
Yosef Zeira
Economics Professor at the Hebrew University in Jerusalem, specializing in macroeconomics, growth and inequality. He is also a member of the Finance Ministry Advisory Board and serves as President of the Israel Economics Association.
Yossi Kuchik
Chair of the Israel Direct Insurance group, owner of Yossi Kuchik Enterprises, Management and Consulting Ltd. Former Director General of the Prime Minister's Office.
Rina Matzliach
Former Leading commentator for Israel’s Channel 2 News, presenter for the “Meet the Press” program on Channel 2, and the “What’s the Hurry?” show on Galei Tzahel Radio. She holds an MA in Communications and is a recipient of the Lifetime Achievement Award from the Israel Journalists Association.
Meital Bonchek
Vice President of the Briah Fund that promotes women’s rights in health care, a political and social activist for the new Right focusing on advancing women and disadvantaged populations. She lives in Maale Adumim.
Eitan Singer
CPA, CEO and co-owner of Probook, co-founder of Spacing. Professor of Marketing at two colleges, and board member of Israel’s Marketing Association. Former CEO of Zap, Rest and Dyunon, and VP of Publicis Ariely.
Bambi Tzuri
Strategic-regulatory consultant, specializing in health, welfare, law and education. Board member of the Ruth Vrobel Foundation, former Vice President of Gilad Lobbying, and parliamentary aide to MK Moshe Arens.
David Ben Gigi
Government relations consultant and entrepreneur, Chair of the Jerusalem District Council of the Association of IDF Veterans with Disabilities. Former Chief of Staff to Deputy Minister of Transportation, Tzippi Hotovely.
Nasreen Hadad Haj Yehia
Head of the program for Jewish-Arab relations at the Israel Democracy Institute, completing her PHD on employment among Arab young adults in Israel, board member of the non-profit Ajeel. She lives in Taybeh.
Shoshi Shtub
Media and government relations consultant. Former Marketing VP for the Kol Barama radio station and the Haredi College in Jerusalem. Worked with Adina Bar Shalom to expand Ultra-Orthodox access to higher education.
Iris Fried-Mayzel
CEO of Logos Communications, a media relations firm. Senior strategic consultant with a wealth of experience in leading campaigns and crisis management.
Rabbi Rafi Feuerstein
President of The Feuerstein Institute. Rabbi of the National Religious community in Jerusalem’s Har Nof neighborhood. Co-Chair of Tzohar – an organization that seeks to strengthen a shared Jewish identity across Israeli society. Rabbi Feuerstein holds a BA in Psychology and Philosophy from the Hebrew University, Jerusalem and an MA from the University of Paris 8 in France.
Granit Almog-Bareket
Director of the Alumni Unit at the Mandel Foundation, Chair of “Hakhlama Halomit” thatsupports children with chronic disease.
Ishai Wureit
Independent Consultant in Communications and Regulation. Until recently, he served as the head of the Communications and Regulation Department at Discount Bank. Previously, he held roles including the Corporate Communications Manager for Teva Pharmaceuticals in emerging markets and CEO of the lobbying firm Gilad. Yishai was an editor and producer at “Galei Tzahal” (IDF Radio) and, after his discharge, joined the Maariv newspaper, where he worked as a stock market correspondent and editor of the daily economic section. He is a graduate of the Faculty of Law at Tel Aviv University and the Executive MBA program at the university.
Lior Finkel-Perl
Executive Director at Committed to Give. Selected for Israel’s Leading business news, Globes 40 under 40 in 2020, for outstanding contribution to Israel’s civil society: “Where other see crisis, Finkel-Perl sees – opportunity. With the outbreak of the Covid-19 pandemic, while thousands of NGOs faced financial crisis, Finkel-Perl spearheaded the civil society’s ‘operation room’ that served as a trusted communication channel between NGOs and the Israeli government. Thanks to her leadership, the fight for government funding for NGOs in crisis, concluded in a 300 million NIS allocation, enabling a continuous provision of services”.
Ilan Karwan
Senior manager at Intel Israel with extensive experience in information systems, systems engineering, and global management. He has a BA in Computer Science and an MA in Business Administration from the Hebrew University of Jerusalem. He lives in Modiin.
Tali Yariv-Mashal
Jurist and Educational Policy Expert. Former CEO of the Beracha Foundation, a philanthropic fund focusing on education, environment, and culture. During her tenure, she initiated educational entrepreneurship programs for teachers and principals, including the "Mifas" program, the "Fund for Encouraging Entrepreneurship”, "Mindset", and more. She promoted urban sustainability, and diverse and original arts and culture. She served as the chairperson of the Foundations Forum, a professional community of about 100 philanthropic funds active in Israel. She teaches at the School of Public Policy at the Hebrew University and conducts research on managing philanthropic funds and social organizations.
Hanan Rubin
Social-business entrepreneur, educator, and publicist. He established, managed, and partnered in social organizations such as the "Awakening" movement in Jerusalem, the "Upside Down Hat" association, the "New Spirit" association in the Teachers' Organization, the "Attention Revolution" association, and the "Derech Eretz" association. Additionally, Rubin is a member of the management committee of the Israel Museum and the pre-military preparatory network "Between Heaven and Earth." Previously, he was a council member of the Jerusalem Municipality on behalf of the "Awakening" movement, holding portfolios for youth, families, and students, chairing the municipal support committee, the ethics committee, and a member of the urban planning and construction committee.
Yoav Shechter
Public policy expert, working in the lobbying field for the past three decades. He manages a Global Center of Excellence at Merck & Co Inc., where he evaluates new technologies for the company's use in public policy. Yoav has a Bachelor's degree in International Relations from the Hebrew University, a Master's degree in the same field from the University of Amsterdam, and a Ph.D. in Political Science from the London School of Economics and Political Science (LSE). His doctoral research focused on interest groups in the pharmaceutical industry and how these companies influence public policy in the European Union.